According to Earnest.com, Millennials' most frequented grocery stores include Costco (34.5% of all grocery store spending), Kroger (20%), and Whole Foods (16%). According to Acosta.com, Millennials are the most likely of any age group to shop for groceries at multiple locations. Yet, price is not their first concern. Millennials want to buy where they feel they can find freshness and convenience.
Trader Joe’s is popular among Millennials. According to Anne Bahr Thompson, of the branding firm, Onesixtyfourth, Millennials “love everything about Trader Joe’s – or TJ’s, as many call it – from its products to its employees to its kitschy store design.” Trader Joe's keeps prices low by cutting out the middleman. The majority of the products are store brands so there is no wholesaler. Trader Joe’s passes on the savings to the consumer. We also love Trader Joe’s for their “no questions asked” return policy. The stores are also generally compact, making it easy to get in and out.
Whole Foods is often thought of as pricey. Many kiddingly refer to it as “whole paycheck.” But you can find values at Whole Foods if you shop their 365 brand.
According to Time.com, Whole Foods recently launched 365 stores which feature the Whole Foods private label brand, similar in concept and price to Trader Joe's.
Bonus Tips
- Make a master list of all the items you buy. Then print (on scrap paper) the list before you head out. Cross off the items you don’t need and write quantities next to the items you do need.
- Don’t go to the supermarket when you are hungry; you’ll buy more than if you go when you are full.
- Buy fresh foods rather than pre-packed. You tend to save money and it is usually healthier.
- Photo by Daria Shevtsova from Pexels
